Haub Law Leads Effort to Reduce Academic Marketing Waste

October 24, 2019
Scenic Campus Photo


The Law School’s #1 ranked environmental law program again leads the way nationally to create a more sustainable planet by signing the pledge to reduce academic marketing waste  

WHITE PLAINS, NY – The Elisabeth Haub School of Law at Pace University has signed the Pledge to Reduce Academic Marketing Waste, which seeks to address the routine and indiscriminate use of paper-based flyers, newsletters, offprints and postcards by law professors and law schools. Haub Law is partnering with the University of Missouri School of Law on this effort and signatories of the pledge will be noted on Haub Law’s website.

“Haub Law’s #1 ranked environmental law program continues to provide a national model for sustainable practices at higher education institutions and beyond,” said Horace Anderson, Dean of the Elisabeth Haub School of Law. “Signing the pledge is the latest move by our law school to reduce waste and promote sustainability practices. We were proud to have led the effort two years ago to nearly eliminate plastic use on our campus and promote other campuses to do the same.  We are proud to lead the way again today to eliminate paper marketing waste.”

“We are pleased to sign the Pledge to Reduce Academic Marketing Waste,” said Haub Distinguished Professor of Environmental Law and Interim Associate Dean & Executive Director of the Environmental Law Program Katy Kuh. “Better and more thoughtful consumption decisions, like reducing paper marketing waste, support the transition to a low-carbon future.”

Professor S.I. Strong, Manley O. Hudson Professor of Law at the University of Missouri, initiated the project after calculating how many marketing materials were circulated and discarded monthly. “We as legal academics often don't know what we can do to address climate change concerns,” she said. “Eliminating wasteful paper-based marketing practices is something that we all can do, individually and institutionally. Together, we can make a real difference in helping the environment.”

The Pledge reads as follows:

We, the undersigned, hereby pledge to reduce academic marketing waste, individually and institutionally, by limiting or eliminating the production and transmission of paper-based marketing materials and/or by encouraging the relevant decision makers at our institutions to adopt actions and polices consistent with that goal.  Reducing academic marketing waste can take a variety of forms, including but not limited to:  (1) reducing the size of paper-based marketing materials (e.g, replacing newsletters with postcards); (2) reducing the frequency of paper-based marketing initiatives; (3) adopting an opt-in rather than opt-out approach to paper-based mailing initiatives; (4) replacing some or all paper-based marketing with electronic or other forms of marketing. 

Law Schools and professors interested in joining the pledge should email Professor S.I. Strong at strongsi@missouri.edu to indicate their support. 


About Elisabeth Haub School of Law at Pace University

Pace University’s Elisabeth Haub School of Law offers J.D. and Masters of Law degrees in both Environmental and International Law, as well as a Doctor of Juridical Science (SJD) in Environmental Law. The school, housed on the University’s campus in White Plains, NY, opened its doors in 1976 and has over 8,500 alumni around the world. The school maintains a unique philosophy and approach to legal education that strikes an important balance between practice and theory. For more information visit law.pace.edu.   

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